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Helping You Take Control of Your Personal Finances

Your financial situation plays a huge role in your options and opportunities in life. Having a financial advisor on hand can make a huge difference in your strategy to grow and manage your money.

At Herbert Kraus, CPA, our financial advisors provide experienced advice to help you work toward your financial goals. From budget to investments and estate planning, we help you make sense of your options so that you can make informed decisions about your financial future.

Ready to make the most of your financial opportunities? Contact our San Antonio office and schedule a complimentary consultation today.

What Services Do You Offer?

Our firm provides a wide array of financial services for individuals and families. Our most fundamental services include:

Call Us: 210-255-1403 Get Your Consultation


Smarter Financial Planning Personalized to You

Our main goal is to provide you with the education and experience to help you make the best financial decisions for you and your loved ones. With personal financial planning, we take the time to understand your goals, concerns, and values, and help you build a unique plan that makes sense for you.

What are the Benefits of Personal Financial Planning?

You don’t have to be one of the wealthy elites to benefit from financial planning. No matter your income or savings, having a plan for what to do with it comes with many advantages.

  • More opportunities: A financial plan can help you identify saving and growth opportunities you might not have seen otherwise.
  • Better saving: With a financial plan, you’ll know how much you need to save to reach your goals.
  • Smarter spending: A financial plan encourages you to evaluate your spending habits and make choices in line with your long-term goals.
  • Better debt control: Financial plans help you identify which debts to address and when, and may help you avoid incurring more debt in the future.
  • Greater peace of mind: With a financial plan in place, you know where your money is and why, giving you greater security and less worry.

How Does Investing Fit Into My Financial Plan?

Investing is one of the many tools you can use to work toward financial growth. While there are risks with investing, there is also the potential for gain.

We help clients with a variety of investment options, and can help them build a balanced portfolio that is unique to them. We listen to your goals, timeline, and desired level of risk, and work with you to choose the investments that align with those goals.

What Kinds of Investments Do You Offer?

We provide multiple options for investing, so you can choose the type and timeframe that is preferable to you.

Stocks: The classic form of investment, we help you choose stocks based on our years of market experience, balancing growth potential against the desired level of risk.

Bonds: An alternative to stocks, we help you navigate bond options and maintain your portfolio’s diversity.

Mutual Funds: This allows multiple investors to pool their resources and invest in a diverse array of investment opportunities.

Annuities: Another investment vehicle that can help you earn money toward retirement while often enjoying tax breaks.

Life Insurance: A permanent life insurance policy can double as both insurance and an investment opportunity.


How Do I Decide What to Invest In?

No two investment portfolios are the same, because no client has the same goals. One might be saving for retirement, while another wants to build up financing to start their own business. Another might be saving for a dream vacation, while still another is saving for their child’s education.

Wherever your goals are aligned, we devise a portfolio plan according to your aims. We assess your timeline, risk tolerance, available assets, and many other factors to create an investment strategy that’s unique to you.

How Does a Financial Advisor Help Me Invest?

As your financial advisor, we help you plan strategies, invest your money, and monitor your investment portfolio. While it’s possible to do this on your own, an investment advisor provides advantages you might miss out on otherwise.

  • The Benefit of Experience: There are no guarantees in investing, but our years of experience can help you choose appropriate strategies and avoid beginner mistakes.
  • No Need to Micromanage: With someone regularly watching your portfolio, you don’t have to worry about checking in on your investments every day.
  • Avoid Emotional Investing: Selling off stocks the moment they start to drop is a common mistake that loses money for many investors. We provide a cool head to help you avoid panic selling.
  • Changing Tactics is Easier: Your life situation can change quickly, and so can your goals. We help you make adjustments to your strategy when you need it.
  • Help is Always Available: Having someone to call when you have questions means more clarity and peace of mind for you.

How Much Life Insurance Do I Need? 7 Things to Tell Your Advisor!

This is a great question to ask, and one with many factors to consider. To help you determine the best life insurance options for you, your advisor will need to hear your answers to the following seven questions:

  1. Who are your beneficiaries?
  2. Are you the primary wage earner?
  3. What are your average yearly expenses?
  4. What kind of debt do you have?
  5. If you have children, are you planning to contribute to their education?
  6. How much can you afford to put toward life insurance each month?
  7. Do you plan to use the policy as an investment?

How Do I Plan for My Retirement?

elderly couple

Retirement planning is vital to ensuring a long and fulfilling retirement. Unfortunately, many people put off planning or saving, missing out on years of opportunities and potential growth.

Retirement planning starts with comparing your current finances against your goals for retirement. From there, we can determine how much you need to save, and help you identify ways to save and grow your capital.

As your life situation changes, so does your retirement plan. We help you revisit your plan regularly and at major life events, ensuring that your plan stays on track and evolves to your new priorities. We’re always ready to answer any questions you have about your plan.

How Much Money Do I Need to Save for Retirement?

Your retirement isn’t going to look like anyone else’s, and your retirement saving shouldn’t either. To help you figure out how much you need to save, we start by finding out what’s important to you.

  1. What age do you want to retire by?
  2. Where do you want to live when you retire?
  3. What kind of hobbies or activities do you want to pursue?
  4. Do you plan to travel?
  5. How do your loved ones fit into your retired life?

Once we understand your goals, we can create an estimate for how much you’ll need to enjoy the retirement you want. This includes adjusting for expected inflation and accounting for unexpected financial needs, such as healthcare and assisted living costs. This will give you a number you can confidently reach for as you work toward your retirement.

Start Planning My Retirement


Do I Need an Estate Plan?

It may surprise you to hear that if you haven’t made an estate plan, you technically already have one – just not one you control.

Each state sets its own estate plan, so if your wishes aren’t recorded, the state decides how your assets and property will be divided. This may end up being the opposite of your wishes and could leave your loved ones waiting in probate for a long time.

Having a personalized estate plan ensures that your wishes are completely carried out.

What’s Included in an Estate Plan?

A good estate plan covers two aspects of asset control – the legal side and the financial side. While the legal side is covered by an attorney, financial advisors deal with the financial aspect.

Your financial advisor can help provide a breakdown of your financial assets for proper titling if you plan to establish a will or trust. We can also evaluate how much you’ll need to ease the financial burden from your loved ones on things like funeral expenses, debts, and medical expenses. If needed, we can help facilitate your purchase of a life insurance policy.

How Does a Financial Advisor Help Elderly Clients?

Maintaining independence is important to many of us as we age. We make it easier for elderly clients to preserve their independence by helping them with day-to-day finances. From balancing accounts to ensuring bills are paid, we provide financial services to make sure your loved ones are secure in their home and lifestyle.

We assist with essential duties for our elderly clients, and keep family members informed of the situation. This provides stability for your family and peace of mind for you.


Putting Your Financial Future in Your Hands

Why leave your future to chance? At Herbert Kraus, CPA, our experienced team helps you build strategies to make better financial decisions and move toward your goals.

Want to know more about how we can help your finances? Contact us for a complimentary consultation today.

Call Us: 210-255-1403 Get Your Consultation